What is Digital Marketing

Meaning :-

Digital marketing is the technology in which we can take the help of network, our product, our goods and our services to other people by some means or the other by creating an account or website or through social media or through Google search engine. If we are reaching you, then this is what we do with digital marketing.

Definition :-

Digital Marketing is the component of marketing that utilizes internet and inline based digital technologies such as desktop computers, Mobile Phones and other digital media and platforms to promote products and services.

  • Digital marketing is a Subcategory of marketing that uses digital technology to promote and sell the products and services.
  • Digital Marketing is the use of the internet, Mobile devise, social media, search engines, and other channels to such consumers.
  • Digital marketing is the marketing and advertising of a business, person, product or service using online channels, electronic devices or Digital technology. A few examples of digital marketing include social media, pay-per-click (PPC), Search engine optimization (SEO), Website designing, Online reputation management (ORM), E-mail marketing.

Types of Digital Marketing :-

  • Search Engine Optimization (SEO)
  • Social Media marketing (SMM)
  • Pay-Per-Click (PPC)
  • E-mail Marketing
  • Content Marketing
  • Online Reputation Management (ORM)
  • Mobile Marketing

1. Search Engine Optimization (SEO) :-

  1. What is Search Engine Optimization ?  

 Search engine optimization is made up of two words.                                                                                                                       (Search engine)     +      (Optimization)

What is Search Engine ?                                                                                                                                                                       A search engine is a software system that is designed to search for information or to find information from the World Wide Web, that is, the Internet, is called a search engine.

What is Optimization ?                                                                                                                                                    Optimization means using something perfectly or doing the best of something is called optimization.

Meaning of Search Engine Optimization :-                                                                                                                                      In search engine optimization, we do the best optimization of the search engine, that is, we use the search engine in a better way for our benefit.                                                                                                                                                                  It is the process of making your website / web pages better for search engines, so that it can rank higher. 

Definition of Search Engine Optimization :-                                                                                                                                     It refers to techniques that help your website rank higher in search engine results pages (SERPs), is the process used to optimize a website technical configuration, content relevance and link popularity.                                                              So its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. 

2. Social Media Marketing (SMM) :-

Social Media Marketing is a kind of marketing strategy which is a big part of internet marketing. Where we share different types of content to promote any of our brands or products and services, which include Video, Infographic, Audio, Blog, Post etc. Through this the marketing goal of the company is achieved. This is a great way for Lead Generation. Which is called social media marketing.

Social media is the medium where we promote our product or services and we connect the target audience on our social media. And the process of bringing traffic to your business is called social media marketing. And providing top level content on your profile under this social media and listening to your followers, and engaging with them and reaching and analyzing the results of your posts and doing your advertising on your social media

Following is the best website of social media marketing :-

  1. Facebook
  2. Instagram
  3. Youtube 
  4. Twitter 
  5. LinkedIn  
Facebook :- 
Facebook is the world’s largest social media marketing, which is used the most in today’s time. It is one of the largest social media platform in the world. We can also run paid advertising campaign to promote our business on Facebook.
Instagram :-
Instagram is most used to increase its brand value. Here we share photos, videos and reels related to our products. Any kind of link is not allowed in this platform, nor can we add heavy text inside any post here.
If we make photo videos or reels related to our business, then Instagram is very useful for us. To grow your page on Instagram, you should use your popular hashtags. Which is one of the best ways to reach the audience.
You tube :-
YouTube is the largest video platform in the world. Where all kinds of videos are available to watch. Let us tell you that youtube is not a social media platform, but still it has been kept in this list because through this we can easily do lead generation.

If we can upload a video related to our business to YouTube, after that we can also embed it on our website through YouTube. Also, we all work well here, so we can earn a lot from YouTube. More than 2 billion users are active on YouTube every month. 

Twitter :-There is a huge social media platform, new updates are always available here. If we regularly publish content related to our brand, then there is a great platform for us. Here it is very easy to share videos, blogs, posts, links, images etc. Apart from this, we can also run paid campaigns or sponsored ads on Twitter.

LinkedIn :- LinkedIn is also a very popular social media platform. Which is great for business to business (B2B). If we want to sell our product for B2B, then linkedin is best for us, even here we can run paid campaign or sponsored ads.    Apart from this, we can also promote the product or services here for free. For this, a linkedin business page has to be created. After this, you will have to post regularly on this page. Slowly the linkedin page will start to grow. If the total registered users on linkedin is more than 706 million.



Advantages and Disadvantages of Social Media Marketing :-

Any kind of marketing whether it is online marketing or offline marketing. All these have both advantages and disadvantages. Similarly, as many advantages as there are of social media marketing, there are some disadvantages too. So let’s know about the advantages and disadvantages of social media marketing – 

Advantages :-

Cost :- If we talk about social media, then it is absolutely free to create an account here on all social media platforms. There is no risk in social media marketing, as long as you do not run any paid advertisement. Here we can promote our brand at a very low cost as compared to other paid campaigns. But you should never run this by yourself, for this you should find a professional digital marketing agency or you can hire a digital marketing employee.

Better customer satisfaction :- Customer satisfaction gets better through social media. If we upload photo video related to any product on social media networking website. Here if the product is good, then it increases the value of the brand. On the other hand, if there is some deficiency in the product, then it can be risky.

Increase traffic :- With the help of social media marketing, traffic increases on any blog or website. Which is very helpful in converting the customer into a lead. If any Ads campaign needs to be designed in such a way that in one click the visitor will be taken directly to the page of that website. If you want to take traffic from here to your website, then we should avoid popup banner here.

Disadvantages :-

Slow Returns on Investments :- You cannot be an instant success in social media marketing. This is a long lasting process. Here you need to run paid advertising campaign for a long time.

Brand Value Risk :- Here if we are not giving any good service to the customer, then they can talk bad about our brand. Due to which other customers can also lose their trust in us.

Exposure to competitors :- If you are doing social media marketing for any brand, then you should avoid your competitors. Because even a single negative post or comment given by that competitor can be harmful for that business. Whenever you use SMM, always be active there, and take care of negative words.

Pay-Per-Click (PPC) :-

PPC is a model of digital marketing. In which you the advertiser pay money on every click, in this you do not have to charge anything for showing the advertisement, as soon as someone clicks on your advertisement you have to pay, it simply means paying money on every click.

What is PPC :-

PPC means Pay per click, in this the advertiser has to pay for every click, that is, if you run your ads campaign, and the ads are not clicked, then none of your money is deducted. And you will have to pay the amount as per the number of clicks.

There are many types of PPC –
  1. Search ads                                                        4. Video ads          
  2. Display ads                                                       5. Social media ads
  3. Native ads                                                         6. Remarketing
Search Ads :-

Search ads can only be run in search engines like Google, Bing or Yahoo. Search ads are run on a particular keyword, and when a user searches for that keyword, he gets to see the ads containing results before the organic results, ad or sponserad is written before the URL of the search ads.

Display Ads :-

Display Ads are mostly seen in any blog or website. As you can see the advertisements running on my blog in which any company is telling about its product, all these are display ads.

Display ads are mostly shown according to the interest of the user, that is, he will get to see advertisements related to the things the user searches more about throughout the day. Display Ads are very beneficial for the promotion of companies.

Native Ads :-

Native ads are those ads that are seen on someone’s blog or website. You must have seen advertisements in this form below the article in most of the blogs or websites (see image below). These are called native ads. In Native Ads, the advertiser makes his stand in the form of an article. Most bloggers also run native ads to bring traffic to their ads blog. You can run native ads from platforms like Google, Tabola, Mgid.

Video Ads :-

As the name suggests, video ads are in the form of videos. You must have seen video ads on platforms like Facebook and YouTube in which a person or company tells people about their product. You can run video ads on YouTube with Google Ads.

Social Media Ads :-

The best way to promote your product and service is social media. Whatever social media you use, you must have seen ads of many companies, all of them are called social media ads. All social media platforms provide businesses the facility to run ads on their platforms to reach targeted audiences.

Remarketing :-

You must have ever noticed that when you go to Flipkart’s website and check any product, then after that you see Flipkart’s advertisements everywhere, this is called Remarketing.

You can add the Facebook Pixel or Google tag to your landing page and then create a custom audience to show your ad only to people who have visited your landing page. Remarketing is very powerful.

What is E-mail marketing? :-

E-mail marketing means doing business through e-mail or promoting business on e-mail, e-mail marketing is made up of two words. E-mail and marketing in which e-mail means e-mail id and marketing means doing business or promoting products and services.

There are many options for marketing on the internet. Through which you can market your business, products, services etc., a part of the same marketing is e-mail marketing, in which you can send mail to any customer or consumer from your e-mail ID and let all the people know about your business, product and services. Can do marketing etc. Which we know as e-mail marketing.

Advantages of E-mail marketing :-
  1. Talking about the benefits of e-mail marketing, it is a very old method that people still use extensively, through this you can develop your business, products and services.
  2. Through e-mail marketing, you can talk directly to the customer and can also ask your questions directly to the customer. This increases the customer’s trust and tries to connect with you.

    Through e-mail marketing, your product can be promoted at less cost and you can reach your product to more and more people.

  3. By using the automation of e-mail marketing, you can reach your product to all the users without doing anything, like if you want to reach your users about a new product, then through automation, you can reach it through all the e-mails registered with you. can reach them.
  4. Why is e-mail marketing important for a blogger? If you are a blogger and you also do blogging then you should use e-mail marketing because you have as many e-mails as you have registered and you can publish any new post. If you want to do something then its notification easily reaches your users due to which your blog becomes popular and your post reaches more people.

What is content marketing? :-

Content Marketing is a digital way of selling any product. In which by selecting any one product, many types of content related to it are created, which includes Product, Video, Infographics, and Blog etc. If you create creative content for any product, it attracts customers. Due to which the Sales Awareness of your business increases.

But along with good content, your product should also be of good quality. So that whichever customer comes to your website once and buys that product, he will buy it in the future also. Overall, content marketing is used to increase the sales of business products. Apart from this, it also increases the Awareness or Engagement of your business.

Content Marketing Benefits :-

If you have a business that you want to grow online, then content marketing is very important for it. Which can expand your business even more. This will increase the number of your customers and your brand will also be visible to more people on the internet. Let us know why content marketing is important, and how it is beneficial for your business.

Boost Website Traffic :-

If your business has a website, you do content marketing. So this gives 2X boost to your sales. Because when organic traffic comes to the website from search engines, it increases the leads a lot. You should always upload new and problem solving content on the website. Provide all the information about your product in detail.

Brand Awareness :-

This increases the awareness of your brand. So that customers somehow trust your brand. Due to which the customer trusts your brand.

Brand Loyalty :-

Content marketing increases your brand loyalty. For example, suppose I bought a product after reading the content of an online website and that product was very good. So I will directly go to that website and buy the product without searching anything. Because I trust that brand. If apart from your content, your product also has strength, then the loyalty of your brand will also increase significantly.

Lead Generation :-

With content marketing you can increase the lead generation of your product. Suppose a customer is facing a problem, then you will have to publish a content on that problem. Below the content, you also have to tell about your product, how your product can easily solve this problem, in such a situation the speed of your sales or lead generation increases.

Types of Content marketing :-

Before doing content marketing, you should have knowledge about the types of content marketing, which means how you can create content and where you can deliver it.

Blogging :-

Blogging is text-based content that you can deliver by creating a blog. You can create your blog on the best platform like WordPress or Blogger and publish the content in text form.

Video :-

You can deliver video content marketing through a YouTube channel. Video content is very powerful in today’s time because most of the people prefer watching videos on YouTube rather than reading blogs. Content marketing through video is also called video marketing.

Podcast :-

Through Podcast, you deliver your content to people in voice form. Podcast is very important in content marketing. In Podcast, you can deliver your content to your audience through FM.

Infographic :-

Infographic is a type of image in which some information or data is in the form of an image. You can easily create Infographic through Canva and share it on platforms like Pinterest, Instagram, Facebook etc.

Email :-

E-mail marketing means doing business through e-mail or promoting business on e-mail, e-mail marketing is made up of two words. E-mail and marketing in which e-mail means e-mail id and marketing means doing business or promoting products and services.

What is Online Reputation management?

We use Online Reputation Management (ORM) to create and develop a positive name for our business or brand in the online market. What is the value of your brand in the online market through ORM? What is the rating of reviews of your brand? This reveals the value of the brand.

If the value of your brand is negative in the online market. So people are not finding your product right or your service is not right. So most of the people’s reviews will also be negative. Due to which you need to make changes in your product as per the need of your users at that time.

If you keep making changes in your product as per the needs of the users. So customers will always think positive about your product and will also give positive reviews. And you can increase the value of your product to your customers by showing positive results about your product through ORM.

Benefits of Online Reputation Management:-

Increase in trust:- If the online reputation of your business is correct then customer trust in your brand will increase. In today’s time, customers trust a brand only after seeing its online reputation.

Improvement in Brand Value:- In today’s time, your online reputation on the internet is good. So the value of your brand will remain strong in the market. With this you can get ahead of your competitors.

Strategies For Online Reputation Management :-

Making good products:- If you want to build a good online reputation of your product towards the customers, then make good quality products. Market your product well through social media platforms. If the quality and marketing of your product is right then customers will like your product.

Focus on user problems:- If the customer has any problem after purchasing your product, then focus on solving the customer’s problem. If you will not solve the customer’s problem. So he will post negative reviews. This will have a negative impact on your online reputation. Therefore, pay attention to the needs of the customer.

Pay attention to online reviews:- If someone leaves a negative review on your product. So you try to solve his problem by replying or contacting him. Try to change the review from negative to positive. So that your online reputation remains correct.

What is Mobile Marketing?

Mobile marketing is a way by which businesses can reach their target audience in a direct and personal way. It uses different techniques like SMS marketing, MMS, mobile apps, push notifications, social media ads, and email marketing.

In today’s time, every business needs mobile marketing because in today’s time, 8 out of every 10 people have a smartphone, and according to a research, 80% of the people around the world access the internet through mobile, and some more in the coming times. Their number will increase further over the years.

Almost all types of people use mobile phones, so no matter what your business is, you can grow your business by using mobile marketing.

Nowadays people do almost every type of work on mobile whether it is playing video games or making online payments. In the coming few years, every person will have a smartphone, those who use smartphones spend most of their time on mobile only.

Why is mobile marketing important?

In today’s time, every business needs mobile marketing because in today’s time, 8 out of every 10 people have a smartphone, and according to a research, 80% of the people around the world access the internet through mobile, and some more in the coming times. Their number will increase further over the years.

Almost all types of people use mobile phones, so no matter what your business is, you can grow your business by using mobile marketing.

Nowadays people do almost every type of work on mobile whether it is playing video games or making online payments. In the coming few years, every person will have a smartphone, those who use smartphones spend most of their time on mobile only.

Types of Mobile Marketing :-

It is necessary to make a right strategy to do mobile marketing. Only then can you reach your targeted audience. Well, in today’s time there are many strategies for doing mobile marketing, some of the main strategies are as follows –

1.Mobile Apps :-

Every smartphone user uses many apps in his mobile. Therefore, companies get the opportunity to reach their target audience through these apps.

To do mobile marketing through the app, you can create a mobile app related to your product or service or create an advertiser and show advertisements of the product and service in the mobile app of your target audience through Google Ads.

In recent times, apps are playing a very important role in mobile marketing. Many companies have been successful in taking their business to the next level through mobile apps. Through mobile app, your customer gets a deeper connection with you.

Mobile Friendly Website :-

You can also do mobile marketing by creating a mobile friendly website. Mobile-friendly websites fit mobile screens without side-to-side scrolling or zooming and load fast on mobile devices. These websites give good experience to the user.

You can deliver information about your products and services to your audience through mobile-friendly websites. This is a great strategy for mobile marketing. In which the conversion rate is also good and companies get good profits.

SMS and MMS :-

SMS (short message service) and MMS (multimedia message service) for mobile are two such methods with the help of which you can send content directly to the user’s mobile phone. If the user is interested in your product then he can buy it. Is.

You can get your audience’s mobile numbers by running paid ads on Google or Facebook and then tell them about your product through SMS or MMS. But you have to use these channels with complete planning and intelligence.

Email :-

Today, about 75 percent of people open emails on mobile platforms, so emails cannot be ignored in mobile marketing. On mobile, users open only such emails whose subject gives them some value. Along with an attractive subject, the email also needs to be mobile friendly. Because users delete such emails which are not mobile friendly.

You can select a mobile friendly template for the email. Besides, the landing page also needs to be mobile friendly. If your email is mobile friendly but the landing page is not mobile friendly then the user will exit from the landing page. Therefore, keep all these things in mind while sending email on mobile.

Social Media ads Mobile Marketing :-

You must have seen the promotions of any company, apps or mobile phones on your Facebook, Instagram or Twitter at one time or the other. These are social media ads, in which business or commercial companies display their products or services on social media. Because nowadays everyone is using social media and social media is mostly used on mobile phones.

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